Usability & User Experience (UX) testing
Usability and UX testing refers to evaluating a product or service by testing it with representative users.
Usability and UX tests
An short explanation of usability and UX tests. We can see usability test as a measurement on achieving a specific goals on e.g. a website. Is the website easy of use, easy to learn, efficiency and attractiveness. Use experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.
Why usability and UX is important
Users point of view: Good usability is important because it can make the users complete the task accurately, users understand how to use the product/service without having to ask for guidance or feeling stupid. Good usability also creates a good feeling about you product/service.
Developers point of view: Good usability is an important principle to determine the success of a system, its efficiency, security and accessibility.
Managers point of view: Poor usability will result in low conversion rates, drop-outs from the buying process. People will not want to use your products/services and turn to competitors instead. Any product that lacks usability will waste more time and energy.
The key point of achieving the high usability is user centered design. To optimize the design gradually by evaluation from the early stages, and the evaluation process enables designers and developers to gather users feedback until the system reaches an acceptable level of usability.
We offer usability and UX testing throughout the product/service life-cycle, meaning we conduct tests on everything from paper-prototype to already launched digital product/services. Be it a mobile application, website, humanoid robot interaction or a physical product.
The primary purpose of a usability and UX test is to gather data needed to make informed design decisions and/or to identify potential usability issues and improve a digital products/service design and usage.
- The goal is to identify any usability problems and measure the user experience, collect qualitative and quantitative data and determine the participant’s satisfaction with the product.
- Decrease support costs. Save on development and redesign
- Gain a competitive advantage. A poor user experience can and will have a negative impact on your brand.
- A good website experience is expected by users, especially when competitors are one click away.
- Our reporting focuses on the data and design changes that will have the most impact to your business. We’ll keep it high-level and dive into the data when necessary.