Why can’t we simply ask users about their experience with digital products? Why do we need to measure their reactions?
For the simple reason that we humans are not always aware of our own reactions – and besides, we might not even want to share them. Therefore, if we wish to explore the user’s authentic experiences (which is exactly what we are after), a mere interview will usually not suffice. The information must be complemented by other types of measurements.
At Experience Lab we have developed a unique combination of test methods where we not only ask users about their subjective experiences, but also measure objective data about their psychophysical reactions.
Our eye-tracking system can monitor eye movements and analyze where someone is looking. Either in front of a screen or out in the real world.
By measuring electric changes in the skin we are able to interpret when the brain reacts to something in the environment.
An EEG device continuously measures changes in brain frequencies and tells us in what state the brain is. Excited? Bored? Stressed? This gives us clues to what how the user experiences the situation.
Questionnaires and interviews
Although we specialize in advanced technical test methods, we still utilize some important traditional techniques as well. Our research always includes interviews and questionnaires to complement the technological tests.
Socially Assistive Robots
We offer researchers and clients the possibility to explore robot-assisted solutions and human-robot interaction with our two humanoid social robots, Pepper and Nao.